Making ethical shopping simple.
Non-Profit Website.
2024.
Digital Strategy
Web Design
Development
Social Media
Services.
We’re building a world where producers, makers, and creators are fairly rewarded for their work.
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fair&good was born out of a conviction that spending our money ethically is one of the most powerful tools we all have to bring about change.
An ethical directory curating for-good product businesses in New Zealand, the team at fair&good asked us to give their tired website a redesign for contemporary times.
The updated, easy-to-navigate experience is clean and pared back, but imbued with warmth. A restructuring of the website layout & copy pivoted the directory to community-focused.








“Lulu was fabulous to work with and created a stunning new website design for us. Our fair&good website was getting a bit tired and dated and we asked her to create a new contemporary refresh with improved functionality. She listened to and understood our needs, researched widely, thought outside the box, and pushed us where we needed to be pushed. We are absolutely delighted with the result and the very reasonable price. The new refresh design exceeded our expectations with a fantastic contemporary and yet timeless vibe that will appeal to all our visitors. Thank you Lulu, I am very happy to recommend you and your design skills to anyone needing a modern, beautiful and very user friendly website.”
Dr Susan Maiava